Nice little article I found while perusing. The biggest difference between a traditional narrative shoot and a commercial is that you’re dealing with CLIENTS. He points out some good things to keep in mind when dealing with the client/agency/director relationship.
Being a successful Assistant Director takes strong organizational skills and people skills.
With a commercial – the main goal is to capture the Product – in its best selling moments – while keeping the ad agency comfortable with the operation.
As the Assistant Director – on the set – you are the 1st mate to the Director who is the captain, making sure the director gets all the shots he/she needs. It’s a big responsibility…so take it serious.