MOVIN' ON, NEW DEAL

Nice little article I found while perusing.  The biggest difference between a traditional narrative shoot and a commercial is that you’re dealing with CLIENTS.  He points out some good things to keep in mind when dealing with the client/agency/director relationship.

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Being a successful Assistant Director takes strong organizational skills and people skills.

With a commercial – the main goal is to capture the Product – in its best selling moments – while keeping the ad agency comfortable with the operation.

As the Assistant Director – on the set – you are the 1st mate to the Director who is the captain, making sure the director gets all the shots he/she needs.  It’s a big responsibility…so take it serious.

FULL ARTICLE HERE






  1. thedezdispenser reblogged this from movin-on-new-deal and added:
    I need this, thank you. Must study.
  2. movin-on-new-deal posted this





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